Sarah Agha Commercial Director

As Commercial Director, Sarah Agha oversees three interrelated departments (Marketing, Sales and Customer service) that ensure the customer experience with the brand is consistent with the company’s ethos and brand promise.

She is actively involved in crafting the business model of the organization and is the arrowhead for building the company’s image and brand strategy across different customer touch points.

Her experience comes from leading roles in different marketing functions such as Consumer Market Research at Research International Market Trends; Head of Marketing Jagal Pharmaceutical and Business Director at the largest marketing communications agency in Nigeria, Insight Communications Limited.

Over the last decade, Sarah has worked with several local and international brands to increase their brand footprint across Sub Saharan Africa. Sarah holds a Bsc in Chemical Engineering from the Obafemi Awolowo Univeristy Ile-Ife and an MBA from Business School Netherlands.

She has attended Leadership and Management courses such as the Senior Management Program at the Lagos Business School and Duke University Fuqua in the United States.

She is a member of Advertisers Practitioners Council of Nigeria (APCON) and Women in Management, Business and Public Service (WIMBIZ).